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Skin Concern


serums skincare


“I regret adding serums to my skincare routine.” Said No-One Ever.

Serums are the heavy lifters that are often the most overlooked essential part of your skincare routine. You’re not alone if you don’t use a serum or know what the heck it is. Or you use a serum but might not completely understand what it does or why you need it. And with so many different serums on the market how are you supposed to know which one is best for you? Or does the hefty price tag of a serum scare you away?

Serums shouldn’t be stressful. They can truly be the ‘solution’ to some of your pesky skincare conditions and antiaging woes. Layering a serum under your moisturizer is not time consuming and trust us, it will make your skin very happy! We are here to explain to you why a serum is the most basic yet essential step for major skin results that are worth every penny.


We are moving away from the 10-15 step Korean skincare routine filled with essence, double cleanse and caviar sheet masks. These days, influencers are suggesting a much simpler skincare system. Whether you are taking an hour to do your skincare or a few minutes, there is one product that is non-negotiable. A serum.

What is a Serum?

Why do serums seem so confusing? No, they are not the same as an oil. Serums have a small molecular structure which allows them to penetrate deeper layers of skin to deliver nutrients. Oil molecules are much larger and generally used as a final step to lock in moisture. Serums differ from a moisturizer as their formulations lack occlusive moisturizing agents.

Serums are formulated with a high potency of pure, active ingredients like antioxidants, hyaluronic acid, Vitamin E and peptides. They often target specific concerns, such as wrinkles, pigmentation, acne or dryness.

It’s moisturising but not a moisturiser, oily but not a face oil, watery but not an essence. – Independent

Just a Smidgen…

Expect serums to run costlier than some other skincare products because active ingredients are more expensive than emulsifiers. However, a little goes a long way.  Although sold in smaller sized bottles it is because they last much longer.

Like anything else, some serums are more effective than others, but generally, serums are not total bullshit. There have been tons of clinical trials demonstrating their efficacy for everything from fine lines to hydration and sun damage. (2)

Benefits of Serums

Potent and Intense.

Infused with a mix of potent botanicals, actives and hydration, a serum can tackle several skincare concerns. Serums are truly the powerhouses of your regimen and the best way to deliver nutrients directly to deeper levels of the skin.

A serum is a thin-viscosity product of pure, high concentrations that deliver instantaneous smoothness and quick absorption. It also preps your skin to boost the effects of your moisturizer.

Faster and Lighter.

Serums are more lightweight than a moisturizer (perfect for layering!) so they deliver high concentrations of actives directly to skin for quick, visible results. They are easy to use with minimal fuss. Generally, serums should be used on a clean face before your moisturizer or, depending on your preferences, instead of your moisturizer.

Here’s the Best Way to Apply Serum- Layering Skincare Products

Beautiful Skin, Hello!

Be kind to your skin and your skin will be kind to you. There are so many benefits of serums… how much time do you have? The main purpose of using a serum is to target different skin problems. They correct visible signs of aging, enhance suppleness, brighten dull skin, increase firmness and elasticity, protect skin from environmental aggressors and even skin tone… all whilst hydrating skin.

Concern Well-suited serum ingredients

Antioxidant (such as Vitamin C)


Hyaluronic Acid

Growth Factors


Discolouration/Dark Pigment  


Mushroom extracts

Ferulic Acid

Vitamin C

Vitamin E

Fruit enzymes



Dry Skin  

Vitamin B

Vitamin C

Hyaluronic Acid



Environmentally Stressed/Protection  

Antioxidant (such as Vitamin C)

Vitamin E



Apple Stem Cells


Sensitive Skin  

Vitamin C (lean toward a more stable Vitamin C – like Ascorbyl Phosphate)

Hyaluronic Acid

Seabuckthorn Oil


Oily Skin  

Vitamin C

Hyaluronic Acid



Meet the serums.

It is important to first understand what type of skin you have and what your skin needs. Do you need moisture? Plumping? Firming? Target fine lines and wrinkles?

ELLA i SKiN Serums

BIO Illumina – Phyto Growth Factor Serum

BIO Illumina Growth factor serumCombination of five synthesized plant-derived growth factors to accelerate skin renewal and slow down skin’s aging process.

Scientifically Advanced Formulation of Growth Factors + Vitamins + Minerals + Amino Acids + Peptides + Enzymes + NG Kombuchka

Best for:

  • Antiaging
  • Dry Skin
  • Sensitive Skin

Key Benefits:

  • Manage capillary vessels
  • Accelerated healing of skin
  • Slow down thinning skin
  • Boost collagen production
  • Hydration

C Pura – C Ferulic Serum

Genius formulation is infused with ferulic acid to increase the effectiveness of other antioxidants, Vitamin C, Vitamin E and Resveratrol to provide eight times the photo protection of skin! Also contains Malic Acid for max-level penetration & glow.

Vitamin C: Ascorbic Acid, Sodium Ascorbyl Phosphate

Best For:

  • Antiaging
  • Dark pigmentation
  • Age spots
  • Environmentally stressed skin

Key Benefits:

  • Reverse sun damage
  • Boost collagen
  • Skin brightening
  • Protect skin from free radicals

Daily Fix – Seabuckthorn Youth Serum

Liquid gold –  pure seabuckthorn serum is a Facial-in-a-bottle, revered for being regenerative, restorative and nourishing for all skin types.

Best For:

  • Sensitive skin
  • Bacterial acne
  • Rosacea
  • Antiaging
  • Dry Skin
  • Inflammation or irritated skin

Key Benefits:

  • Soothe and calm skin
  • Hydration
  • Protective properties
  • Cell repair

HA Quench – Hyaluronic Acid Serum

Low-molecular-weight Hyaluronic acid paired with pure aloe vera readily moisturizes, firms, plumps and hydrates the skin, reducing the appearance of wrinkles, expression lines and crow’s feet.

Best for:

  • Antiaging
  • Dry skin
  • Acne

Key Benefits:

  • Hydration
  • Skin regeneration
  • Balance acne prone skin

Mad Glow – Vitamin C Serum

Want to see a visible difference? This potent 20% Vitamin C serum is a concentration of 5 Super Fruit VitaComplex and a perfect option for sensitive skin and all skin types. It stimulates collagen production, reverses skin cell damage and evens skin tone for a plump, fresh glow.

Best For:

  • Hyperpigmentation
  • Antiaging
  • Sensitive skin

Key Benefits:

  • Improve skin’s texture and tone
  • Collagen formation
  • Anti-inflammatory properties
  • Diminish fine lines and wrinkles






  1. HOW AND WHY YOU SHOULD BE USING A FACE SERUM. It’s time to supercharge your skin care. Sarah Young. Independent.
  2. What is a Serum and Do We Need one. The Candidly.