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how to choose the best serum beauty blog

What Serum Should You Use? How to Choose the Best Face Serum for Your Skin

Nu Age – Retinol + Lactic Acid Glow SerumWant to banish breakouts? Hydrate or brighten pesky age spots? If so, serums might just be the powerhouse product you have been looking for to help you achieve your long-term skincare goals. With such an assortment of serums out there for nearly every type of skin problem you can think of, it can be difficult to know where to start. Read on to find out how to choose the best face serum for your skin and how to easily incorporate into your skincare routine. 

What is a serum?

A face serum is not a toner or a moisturizer; they are usually a lightweight product with a smaller molecular structure that deeply absorbs into skin for optimal benefits. A serum’s main intent is delivering biologically active ingredients into skin to target a specific concern, ranging from wrinkles, hydration, acne to dark spots.

Serums are often the most expensive types of skincare products. This is because they usually have a higher concentration of actives and do not include emollients or thickening ingredients.

“Serums are concentrated and designed to penetrate and target receptors of active cells deep in the skin,” says Serena Mraz, M.D., a board-certified dermatologist in Vallejo, Calif. For this reason, you just need a small amount to reap real benefits.” (Buy Side from WSJ)

Do you need a face serum?

Well, the short answer is no. Serums are not meant to replace other important skincare products, such as your moisturizer. However, a serum can become the holy grail addition of your regimen, easily targeting skin concerns and enhancing skin’s condition.

Generally, a face serum can be added to your skincare routine before your moisturizer.

Choosing the Best Face Serum for your Skin Type and Concern

SweetSpot Serum for mature skinHow you choose a serum that is going to work the best for you depends on the current state of your skin. Is it dehydrated? Is it oily? What is your skin type? How reactive is it? Knowing your skin is key when selecting the best face serum for you.

EI SKIN offers a targeting face serum for many skin types and concerns. They contain potent amounts of various actives like vitamins, antioxidants, acids, peptides and more.

Dark Spots/Pigmentation

If you have hyperpigmentation, dark patches, age spots, blotchiness and acne scarring you will love these brightening serums.


  • Advanced serum for the most stubborn visible damage and surface imperfections.
  • Pigment fading and break up, melanin suppression.
  • Rich in natural lighteners, such as Arbutin, Licorice Root, Asafetida Root and our 9.95% Phyto-Sugar Cane Complex.


  • Natural formulation of gentle acids, antioxidants and apple stem cells to gently lighten and brighten for restored vibrancy.
  • Azelaic acid, Vitamin C, Licorice Root, Malic Acid, Resveratrol.

C Starlet

  • Vitamin C serum packed with potent concentration of multi-sourced antioxidants with time release technology to deliver nutrients while protecting and helping repair skin with long-term damage.


  • Night-time, fruit acid + AHA + BHA serum is a potent yet gentle exfoliating treatment for sun damage, pore irregularity and acne-related bumps.

Oily & Acne


  • Serums for all skin typesOil-free Niacinamide serum formulated with salicylic acid, fig and alfalfa extract is oily skin’s bff.
  • Feeds skin with vitamins, antioxidants and minerals while purifying and clarifying skin without harsh side effects.
  • Banish the breakouts and/or help control oil, working to clear clogged pores.


  • Water-based serum can double as your lightweight moisturizer in warm months or during a breakout.
  • Juicy botanicals infuse skin with nutrients while encouraging gentle exfoliation and clearing pores.
  • Great non-drying spot treatment.


  • Mandelic acid is an under-estimated skin-loving ingredient with its multiple benefits, including mild acne support.
  • Dissolves dead skin cells and congestion, without redness or irritation.


  • A high concentration of glycolic acid (9.75%) paired with salicylic acid can target clogged pores, breakouts and revitalize complexion.

Dehydrated Skin

C Pura

  • With 2 analogues of Vitamin C for a multi-faceted skincare treatment. Delivers hydration and helps restore radiance.


  • Contains panthenol, a hydration-star ingredient that attracts water to help hold in hydration and rejuvenate skin.
  • Increase hydration and firmness.

BIO Illumina

  • Boost collagen while supporting skin’s structural function and hydration levels. Sodium hyaluronate and hyaluronic acid paired with bio-sourced growth factors for the ultimate antiaging serum.

From our organic line: HA Quench – Hyaluronic Acid serum is a plumping, hydrating serum.

Sensitive Skin


  • Natural green & black teas paired with cucumber, algae, mushroom and aloe stimulate healing, to calm and soothe the most irritated skin.
  • Nourish skin, reduce redness and irritation.
  • No fragrance, dyes or drying alcohols.


  • Soft and slow working serum helps calm skin and keep it visibly bright, diffusing slowly into skin with its larger molecular structure.

Post Procedure, Ultra- Sensitive & Reactive Skin

Rescue Absolute

  • Our “barely-there” serum is an expert blend of high strength arnica, balloon vine and defensil complex, used by skincare professionals.
  • Calms skin post-procedure, helping to alleviate the signs of tightness, redness and visible burning.

Normal/Mature Skin

BIO Ilumina

  • Bio-placenta growth factors can stimulate cell growth and help visibly reduce wrinkles and thinning skin.
  • Active lipids, multiple peptides and low molecular hyaluronic acid deeply repairs while supporting skin’s structural function. Hyaluronic acid is a superstar humectant — a substance that helps the skin hold on to water, drawing water to skin.

Nu Age

  • Delivery system innovation. Our controlled release and encapsulated 0.95% retinol serum offers improved penetration to the targeted area without the usual retinol side effects.
  • Stimulate skin cell rejuvenation, reduce appearance of fine lines, wrinkles and hyperpigmentation with continued use.


  • You’ll quickly develop a ‘sweet spot’ for this overnight facial serum, for its ability to dramatically brighten and repair skin while you sleep.
  • Wake to luminous, glowing skin.

Eye Serum

EYE SEA Hydrogel

  • Hydrous eye serum offers an instant smoothness to the appearance of fine lines and wrinkles, reducing puffiness and dark circles… oh and feels a-amazing.

EI SKIN Anti-aging serums

Face Serum Caution

A little goes a long way! Depending on skin’s sensitivity, these powerful ingredients can irritate skin. We recommend doing a patch test before applying over your entire face.