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Skin Concern


EI SKIN serum set

Why We Need Anti-aging Serums in our Skincare Routine

What is the big deal with antiaging serums anyway?

Long gone are the days of using one moisturizer as our daily skincare routine. Our regimens and desire for beautiful skin have evolved and serums are now stealing the limelight. Science is proving over and over how antiaging serums are providing miracle results and adding many benefits on our skin. Let us explain why we need Anti-aging Serums in our Skincare Routine.

Mad Glow – Organic Vitamin C Serum 20%
Mad Glow – Organic Vitamin C Serum 20%

What is serum?

The purpose of a serum is to deliver high concentrations of powerful, active ingredients and penetrate deeper into the dermal layer of the skin.

As Alle Connell from Stylecaster so eloquently put it, “We’re serious; adding serums to our skincare routine has made the biggest difference to the way our faces look and feel.”*

Serums can work more effectively because they are pure and free from fillers, thickeners, and other sealing agents that moisturizers can have. Moisturizers are designed to lock in moisture and provide protection.

Why We Need Anti-aging Serums in our Skincare Routine

Serums provide a high concentration of potent ingredients to deliver active and powerful ingredients into the deepest layers of our skin. Serums can target specific skin concerns, like wrinkles, dark spots, and inflammation. Investing in good quality serums is an important way to see radical changes in your skin.

Check out our serums here.



*Alle Connell